Isabelle Borgert

Senior Product Owner

Talk Title

My car – my ecosystem? A close view on emerging automotive app stores






14:35 > 20 min


on Twitter

Android-based automotive ecosystems are becoming a dominant trend in the automotive industry. This comes with a ton of challenges and opportunities alike. The session aims to share an OEM perspective (Volkswagen Group) to give Android developers and content creators a better grasp of why Android Automotive Ecosystems matter. Insights include:

- Market size of Android Automotive
- Challenges and benefits of emerging space
- Overview of app opportunities for cars
- How to provide apps for Android Automotive
- Practical aspects of automotive app development

Speaker Bio

During my 4 years as a product manager for online services at Audi connect, I have built a strong expertise in the automotive market and the specific requirements for online functionalities. but also the hurdles of the industry. Therefore, I was glad to join the Software company of the VW Group, CARIAD, when it was founded in July 2020. in my new position as Senior Product owner within the AppStore team, I have the goal to enable a digital plattform which excites customers and developers by offering a fleixble way to integrate 3rd party apps into cars via Android.