Android Studio allows anybody to build and integrate plugins in the IDE to customize/enhance the development experience. This talk will introduce the different options for plugin development weighing in the pros and cons, and the different capabilities that can be powered with plugins. This talk will also cover the different means available for plugin distribution – custom vs. marketplace. And finally, some guidance will be offered on strategizing plugin development (or not) based on team size, developer needs and/or incorporating plugin usage/team feedback.