Hakkim Alavudeen

Head of App Engineering @ Zalando

Hakkim is a senior technology leader with 18+ years of expertise in delivering scalable, reliable, and sustainable technology solutions. He is currently the Head of App Engineering at Zalando, and he is passionate about delivering and optimizing Business Capabilities and Customer Experiences through Technology.

Mobile Developer Productivity Engineering at Europe's Largest Online Fashion Store

In this talk, we discuss Developer Productivity Engineering (DPE), and why and how large organizations (incl. Google, Meta etc.) are investing heavily into it. We will begin our discussion with a systematic review of DPE approaches in the industry. Then we'll provide insights into the evidence-based approach to DPE Strategy that we've adopted at Europe's largest online fashion store - Zalando. Finally, we will outline how we executed our app DPE strategy, resulting in significant app health and productivity wins, as well as how we translated these wins into tangible business ROI metrics.