Gerhard Grossberger

HARMAN, Content Strategy

Talk Title

The Future of 3rd Party App Ecosystems in Cars

Room

Nest

Date

05.07.2024

Time

11:55 > 40 min

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● What do you see as the role of 3rd party apps in cars?
● What do you see as the biggest blocker for creating a strong ecosystem of 3rd party app developers for cars at the moment?
○ The elephant in the room: Google Play.
● Do cars need 3rd party apps?
● For app store providers - how do developers deploy apps into your stores? How do they know what cars they will end up in and how do they know that apps will work fine in the car?
● Number of cars, compared to mobile devices, is low. What is the incentive for app developers to spend time developing for cars?
○ How do you see monetisation in cars working?
○ How do you make sure users won’t have to double pay for the same app they’ve already purchased on their mobile devices?
○ List of past failures in creating an ecosystem is long: Microsoft, Amazon, etc. What are we doing differently?
● Can I enable ADB in my car in the future?

Speaker Bio

Innovation Management and Strategy Development since more than 20 years, out of it 10+ years in automotive industry.

New product developments based on market intelligence and facts & figures, always approaching a big picture – hardware & software systems together with business analytics under one umbrella.

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