Sven is the “Partnerships Lead” for the Application Store at CARIAD which is part of the Volkswagen Group. Prior to joining CARIAD and moving into the automotive sphere, he spent over a decade working in the media industry working on the tech, platform and content side respectively.
Sven Eckoldt
Global Partnerships Lead Group Application Store
The Future of 3rd Party App Ecosystems in Cars
● What do you see as the role of 3rd party apps in cars?
● What do you see as the biggest blocker for creating a strong ecosystem of 3rd party app developers for cars at the moment?
○ The elephant in the room: Google Play.
● Do cars need 3rd party apps?
● For app store providers - how do developers deploy apps into your stores? How do they know what cars they will end up in and how do they know that apps will work fine in the car?
● Number of cars, compared to mobile devices, is low. What is the incentive for app developers to spend time developing for cars?
○ How do you see monetisation in cars working?
○ How do you make sure users won’t have to double pay for the same app they’ve already purchased on their mobile devices?
○ List of past failures in creating an ecosystem is long: Microsoft, Amazon, etc. What are we doing differently?
● Can I enable ADB in my car in the future?
Talk Title
Incoming new message for you – an automotive app story
CARIAD (Volkswagen Group) and Livil will provide first hand insights into app development for the Android Automotive platform and unlocking new services and use cases in the messaging, communications and productivity space in cars.